when you’re looking for some answers…

ok, wow this is way different.

usually by now (late-November) we’re half way through on our BC shop and PK tour. Slapping high -5’s, having a time while chatting through what the fuck’s happening, and most definitely crushing some beers. But… COVID put us in a different place. So we’re making a new plan to share some key facts.

there’s a bit to read through and a lot of details in there. wether you’re a little blurry eyed before heading into your shop shift, or crushing beers and getting fired up on the season ahead, here’s some info for you.

we listen to music most of the time we’re reading, this playlist kept us going while putting this together. hopefully it does the same for you! CLICK HERE FOR THE PK SOUNDTRACK. (fuck yeah Jonathan Chew for putting this list together!)

RIDE Snowboards 2021 Product Knowledge

Meet the team

Jake Blauvelt, Jake Welch, Hanna Beaman, Danimals, Jed Anderson, Derek Lever, Specer Schubert, Cole Navin, Beau Bishop, Jill Perkins, Brandon Davis, Reid for Speid, Ryoki Agawa, Severin Van Der Meer, Ojo Forever

full disclosure, we’ve got a lot of Youtube content. DON’T GO DOWN THE WORMHOLE. BEERS ON JAY IF YOU DON’T GO DOWN THE WORMHOLE.

we changed everything with bindings this season. we now have the broadest spectrum of performance bindings.

we didn’t set out to reinvent the binding, we set out to perfect them.

ALL NEW 2021 Bindings, A-Series & C-Series…

if you’re having a hard time setting up bindings these are the fine details for setting up your customer.

and if you’ve made it this far…. that’s pretty cool.

Long story short, the next slides are meant to give you an overview of all the science and other shit that goes into our board construction.

Fast as fuck, and long fucking lasting.

All new 2021 Snowboards…

The PIG Collection


Directional All Mountain

Twin All Mountain


All Mountain Pricepoint

whew… are you still with us? hope so. if not, well i guess you won’t be reading this anyways.

probably opened instagram and started scrolling through you’re usual go-to. but in the off-chance you’re still here, we’ve got another last blast of product education for you to digest.

Ever sold a RIDE boot before?

Next question.

2021 Snowboard Boots

2021 Women’s Boots

thanks for getting here, sorry we can’t be there to help you with your hangover. ask your manager for some shwag. go fucking snowboarding!


got a question? need a drinking buddy?

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